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Publicly Stating Our Privacy Stance

Given the recent revelations with Facebook and the sheer volume of consumer data that they have access to, it’s no surprise that consumer privacy is becoming an industry-wide concern. For a bit of background if you aren’t aware, Cambridge Analytica, a political data firm, was able to harvest millions of Facebook IDs that could be used […]

Mobile App Attribution: An Introduction

Successful mobile advertising campaigns are made up of many important elements. By now, you’re probably already avoiding some common mobile advertising mistakes, which can definitely be beneficial to your brand. But if you fail to measure out just one critical ingredient correctly, it could cause your campaign to deflate — costing you time and money. Thankfully, […]