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The Limitations of Using Only Google and Facebook for Your Mobile Ad Strategy

“Our customers are constantly on Facebook, so let’s just create some Facebook ads.” “People are actively searching for our product, so let’s allocate our mobile ad budget to Google.” If you’re a marketing professional, you’ve likely heard something like this from either clients or superiors at your company. And while you may think you should just […]

3 Smart Mobile Ad Targeting Strategies to Implement Now

Does your mobile advertising strategy need a boost? Before you rethink your entire mobile marketing game plan, you may want to first consider changing just one part of your strategy: targeting the right customers. If your mobile ads aren’t a hit with consumers, you are likely making some common mobile audience targeting errors. And trust me: […]