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Gimbal and One iota form strategic partnership to bridge the physical and digital worlds for richer mobile engagements

# # # PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com GRANVILLE, OH – January 27, 2021 – One iota, a leading provider of in-store and mobile apps, and Gimbal, the leader in macro and micro location intelligence, today announced a partnership designed to accelerate “in the moment” […]

Gimbal Acquires true[X] to Bridge Physical World with Connected TV

Enhanced targeting and measurement solutions create new addressable TV offering # # # For Immediate Release PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – September 29, 2020 — Gimbal announced today that it has acquired true[X], a connected TV (CTV) focused value exchange […]

The Rise of Pop-Up Shops

Physical stores are a sprouting trend for digitally native direct-to-consumer brands Leading retailers of all industries and sizes are continuing to seek innovative ways to bring exceptional consumer experiences to their customers in the midst of ever-evolving market competition. For direct-to-consumer (D2C) brands native to online environments, the most recent trend has been branching out […]