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Gimbal Announces Proximity Data Platform for Mobile App Publishers

Mobile Location Data SSP enables new audience insights and revenue streams for Perfect365, Scanlife, SnipSnap and others SAN DIEGO, CA ­- July 13 2016 – Gimbal, Inc., the leading enterprise-grade mobile engagement and location intelligence company, announced the public beta of its new Proximity Data Platform (PDP). Mobile app publishers that have incorporated Gimbal’s SDK can now […]

Making Location-Awareness Actionable

Location awareness is only as valuable as it is actionable. In this post, I’ll highlight three different ways app publishers can utilize location to improve their user experience in the physical world: Location-based push notifications Utilizing complementary sources of data to drive engagement & ROI Dynamic personalization of content Location-Based Push Notifications Push notifications and […]