Bear with me. It’s another acronym – I know. But this one is important. It is DSP or demand-side platform. Sound scary? Let me walk you through it. All these ad tech acronyms are just like monsters in a haunted house. Remove the mask, and a normal (or at least functional) human being is revealed […]
If you were to look up the definition of an ad network and compare it to that of an ad exchange, you might think they were the same thing. Dammit. Two things that do the exact same stuff. Not again. Yep. Unfortunately, the ad tech industry has a baffling volume of companies/technologies/entities/whatever that all seem […]