The Future Is Non-Binary: How Technology and Culture Can Make Health More Human
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?
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Why Addressing Loneliness Is Crucial for Women’s Success in the Workplace
At Cannes Lions 2024, TheLi.st and Little Words Project hosted a panel at the Infillion Café, “Dismantling the Loneliness Epidemic for Women at Work,” that highlighted the critical need to address this issue.
The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign
As America's longest-running public service campaign, Smokey Bear stands as a towering figure in fire prevention, symbolizing vigilance and responsibility for over eight decades.
The Power Play: Collaborating with Brands for Social Impact
What’s the playbook for brands when those athletes are motivated – as athletes often are – to use their voices for social change? An illuminating discussion at Cannes Lions 2024 tackled this topic head-on.
A Check-In on the Ad Industry’s Commitment to Diverse-Owned Media
Dealing with this reality – and ensuring that the ad industry can live up to its promises – was the subject matter of an eye-opening panel at Cannes Lions co-hosted by Infillion and diverse publisher and creator network Mirror Digital, “What Does The Ad Industry Really Owe Diverse-Owned Media?”
How to Bridge the Gap Between Creative and Programmatic
On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from across the digital advertising spectrum addressed the controversy head-on.
From Cannes Lions, How Advertisers Can Keep Up with Sports Fans
Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and brought its central themes to Cannes for an all-star panel moderated by Digiday.
Why Diversity Behind the Camera Is Just as Important as on Screen
54% of consumers say they feel underrepresented in advertising, but only a third of advertisers have actively been incorporating DEI practices into their production processes over the course of the past five years.
Untangling the Reality of Attention Measurement
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.