Small Business Saturday, which sits right in between Black Friday and Cyber Monday, is a relatively recent addition to holiday shoppers’ calendars. Founded in 2010 as an initiative backed by American Express, its influence has surged fast and continues to grow.
Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle between apps, scroll through endless feeds, and stream on multiple screens simultaneously – which means the average brand message has mere seconds to make an impact. So how do modern marketers stay top-of-mind, let alone drive action?
Conversations about AI were, predictably, everywhere at Cannes Lions. From the rise of agentic systems within holding companies to the use of generative technology in building and customizing creative, it was unavoidable.
For media planners, summer’s the time to plan for the forthcoming holiday season – and for 2025, the outlook hasn’t been clear. Amid inflation and recession fears, are consumers slowing down on spending?
For decades, financial services companies have established a reputation for globally iconic brand campaigns – and it’s made them the envy of the advertising industry. But what’s more, they’re able not just to inspire but to drive conversions.
Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises of rich first-party data from retailers’ shopping data and loyalty companies.
Former AdTheorent CRO and Conversant President to Lead Infillion's Largest Division
If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live sports audiences. One, fans are passionate, and they’re paying attention in a way that’s the envy of brands. But on the other hand, they’re not there for the brands – they’re there for the game, the race, or the team.
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the most interesting areas of growth in advertising, and at Cannes Lions, plenty of them were onsite to talk about it.