How MediaMath Empowers Smarter Buying To Combat Programmatic Ad Waste
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
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Fresh Strategies for Tier 2 and Tier 3 Auto Advertising
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size.
Infillion Taps Ad Tech Veteran Jeremy Woodlee to Lead Enterprise Business Unit
Ad Tech Executive to Lead New Business Unit, Empowering Organizations to Build and Grow Media Businesses with Composable Programmatic Solutions
Not A CPG Brand? Retail Media Can Still Be Your Secret Weapon
Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer.
Infillion’s Guide To Back-To-School Ad Strategies For 2025
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins. And with good reason. Consumers have more shopping options – and more advertisers vying for their attention – than ever. But don’t worry: we can help you cut through the clutter.
Arrival, Infillion’s Cutting-Edge Foot Traffic Measurement, Comes To MediaMath
At Infillion, we believe in the power of precise measurement to drive smarter advertising decisions. That’s why we’re excited to announce that Arrival, our industry-leading real-world foot traffic measurement solution, is now available on MediaMath.
Infillion Appoints Brett Sanderson as VP of Product Marketing
Adtech and CTV Leader to Propel Go-to-Market Strategy for Infillion’s Differentiated Media Solutions and Proprietary Advertising Technology
The New Face Of Awards Season Ad Campaigns
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference.
Off-Site Channels: Retail Media’s Next Big Opportunity
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact.