How AI Is Leveling the Playing Field for Independent Agencies
We brought a group of ten independent agency leaders to Infillion HQ for a wide-ranging discussion about their pain points,
Learn More
Holiday Expectations vs. Lived Experience
Forecasting holiday sales and performance is tricky. One needs to infer conclusions by, say, mid-summer at the latest, then wait
Learn More
Advertising Week 2025 Confirmed Attention Is the Next Currency
At Advertising Week 2025, clicks and impressions were background noise. The real conversation was attention: how to measure it, buy
Learn More
From Data to Decisions: Preparing Retail Media for AI Agents
Artificial intelligence is already reshaping digital advertising. Predictive algorithms now steer bidding strategies, and machine learning models help refine audience
Learn More
How Real Attention Stops Ad Fraud in Its Tracks
22%...That’s the estimated percentage of ad spend lost to fraud in 2023. It’s a number that amounts to $84 billion.
Learn More
Be Seen. Be Heard. Be Live. March Madness 2026 Is Your Brand’s Slam Dunk Opportunity.
As brands prepare to navigate a crowded advertising ecosystem in 2026, one thing is clear: March Madness remains a prime
Learn More
What Advertising Week 2025 Got Right About Retail Media
Advertising Week 2025 made one thing clear: retail media has moved from experiment to essential. It is no longer a
Learn More
How to Win Tax Season 2026 Without Wasting a Dollar
Tax filing is not a single date on the calendar. For tax preparation companies, it is a four-month free-for-all where
Learn More
Advertising Week 2025: The End of the Frankenstack and the Rise of Composable Ad Tech
Amid the AI hype and retail media buzz, one shift cut through louder than any panel: the industry finally admitted
Learn More