For Infillion’s First Birthday, a Look Back at an Exciting Year
One year ago this month, in March 2022, we unveiled Infillion to the world. Combining the technology and talent from Gimbal and TrueX, we created a vision for an advanced media buying platform for the full purchase funnel, with transparency and intricate data at every step of the transaction.
Here’s a retrospective of the past twelve months – which we couldn’t have gone through without our clients, partners, mentors, and industry friends like you. A big thank-you to everyone who’s been on this ride with us.
It’s alive! The Infillion brand debuted to the public on March 1, 2022.
We didn’t wait to get out there with our new brand, heading to San Juan for our friends at Beet.tv’s annual Beet Retreat event to showcase it. Christa Carone, president of Infillion Media, explained her vision to Beet about how the advertising industry can be “stronger together,” and Lauri Baker, SVP of partnerships, talked about the streaming media world’s need to better center users. Laurel Rossi, Infillion’s CMO, discussed in an interview with Beet in San Juan the importance of inclusion for users with disabilities.
Infillion took home a total of 18 trophies in the annual IAC Awards, with clients ranging from American Express to SKYY Vodka to the NBA. Our work with energy brand 76 took home a “Best Of Show” in the Online Ads division. Infillion also won two NYX Awards for its hosted webinars and whitepapers in its location intelligence division.
On the product front, we launched AttnX, the first CTV value exchange ad experience built for brands of any size. This had been a big goal for us, considering that premium CTV inventory is typically thought of as out-of-reach for smaller brands and agencies.
Infillion’s shoppable ad solution, ShopX, debuted to the world! ShopX empowers users to add products directly to their shopping carts at a variety of retailers without leaving their desktop, mobile, or connected TV interface.
Infillion headed to Cannes Lions for the first time since its brand debut, hosting a packed schedule of panels and parties that brought in brand and agency VIPs from all over the U.S. and Europe. Want to relive the experience along the Riviera? We might not be able to bring you champagne by drone, but we do have a few panel recaps you can brush up on.
After Cannes, we were determined to keep up the momentum! We celebrated summer across the country with some of our favorite local ad industry networking groups, including at the Ad Club of New York’s Summer Social and Minneapolis-based i612’s annual baseball outing.
Did you know that 67% of consumers prefer ad-supported streaming to ad-free subscriptions? That, and many other insights, can be found in “The Consumer-Defined Future of Streaming Is Here,” our research study in partnership with Ipsos, which we released in August.
Also in August? We were named to the Inc. 5000 list for the 6th year in a row.
The Infillion family is growing! We announced our acquisition of Analytiks.ai, a Montreal-based startup that generates hyper-accurate traffic counting and zone visit metrics for venue owners – delivering multi-entrance and exit guest detection, occupancy monitoring, and rules-based alerting for store operations and marketing managers. And it’s all anonymized and privacy-forward.
Infillion’s interactive campaign for iRobot’s Roomba won MediaPost’s OMMA Award in Rich Display Media. The quirky “Situation Roomb” ad allowed users to explore little-known features of the famous smart vacuum by imagining that a crew of tiny engineers was living inside it.
Later that month, we headed to Advertising Week New York, where we participated in three different discussions with our industry colleagues from companies like Airship, OMD, 360i, UM Worldwide, and more.
We announced that Margaret Chu joined us as chief financial officer, bringing us experience from Vox Media, Horizon Media, and RSE Ventures. Our team also headed to Austin, Philadelphia, Kansas City, and Detroit with engaging content about creativity and data privacy for industry audiences of a few of our favorite cities. Check out the recap of our Austin event here.
We weren’t content to end 2022 quietly, and indeed, in the past two weeks of the year we debuted one of our most vivid activations yet. InStadium and the Infillion Creative Studio partnered to build a 3D immersive experience for Netflix’s new series “Sonic Prime,” in which famed video character Sonic the Hedgehog zooms around the ice in NHL arenas. Curious about how we built it? Here’s our recap.
Our team headed to the Consumer Electronics Show (CES) in Las Vegas, where we turned an eye to the many tech trends on the show floor and beyond – from next-generation digital out-of-home to the latest in the conversation around first-party data.
We were very proud that our aforementioned work for Netflix’s “Sonic Prime” won MediaPost’s Creative Media Awards honor in the Outdoor Media category, marking our first award win of 2023. Plus, our portfolio grew with the acquisition of survey technology company Phonic, a Y Combinator alum.
What’s in store for Infillion in its second year? We’ve got lots in the works, and you can follow us on LinkedIn for the latest.
Subscribe to our blog:
In the 1980s, the video game industry – particularly Nintendo – was just getting started on what would become an estimated $242 billion dollar business. But before video games hit a point of global appeal and massive profit it was considered a fringe part of culture....
Inclusivity for people with disabilities isn’t just a nice gesture: it’s good business. According to research from Accenture, a company that takes a leading role in key inclusion criteria for employees with disabilities brings in 2.6 times more net income and twice as...
Infillion’s TrueX ads allow consumers to lower their commercial break loads by instead choosing an interactive ad experience. The minimum time that consumers need to spend with that ad to get back to their content is 30 seconds – resulting in fewer time spent with...