Before implementing a mobile location/proximity program, like for any other technical project or program, it is critical to establish measurable goals as early as possible up front. Not doing so can put the entire program at risk. How will you (or your management team) know if the program you’ve implemented is successful? All of the hard […]
5 Reasons Participating in a Hackathon Should Be On Your Bucket List A friend in New York was a self-described ‘hackathon addict’ – I still recall how silly that sounded. She compared hackathons to speed dating – a brief thrill before moving on. And while I nodded politely as I heard her stories, I assumed […]
The proliferation of mobile devices has had a transformational effect on the shopping experience. It has forced retailers to shift their marketing efforts and focus to the fastest growing, most personalized channel — a shopper’s phone. Imagine the following example, you walk by a retail store whose website you happened to be browsing last week. […]
Location Intelligence & Mobile Engagement Enhance the Financial Services Consumer Experience The digital and mobile revolution has touched every industry, and shifted the ways consumers expect to be interacted with. The Financial Services Industry as a whole has been through many transitions over the last decade, including: mergers and acquisitions; economic downturn and impact from […]
Changing the Way Consumers and Brands Interact in Today’s Retail Marketplace As a customer walks by a retailer on her way home from work, her smartphone vibrates. “The shoes in your online shopping cart are in-store! Stop by to see them in person!” In this world of customization, retailers are looking for ways to better […]
If carrying out massive beacon deployments in stadiums like the Quicken Loans arena and events like SXSW has taught us one thing, it would be that change happens. Change can come in a variety of different ways, and it can be brought on by anything – from weather to the amount of people expected in […]
With the rise of ubiquitous mobile devices, anywhere/anytime internet access, and a seemingly never-ending tide of promising new marketing technologies, one could easily conclude we are in a Marketing Renaissance. For several years, industry watchers have predicted the demise of classic advertising as we move to an era of 1:1 marketing, perfectly personalized content and […]
The busiest selling time of the year is upon us! While the holiday shopping season is under way for consumers, retail marketers received their presents early in the way of beacons and location based marketing to improve their holiday sales. But like the holiday season itself, rife with myths and lore, so is the understanding […]
Throughout the 2015 Stanley Cup Playoffs fans turned to their mobile devices to do everything from follow their team, connect with each other and get the latest updates on their team. The NHL saw the opportunity to engage with fans through mobile and raise awareness amongst passionate fans and connect them to local Dick’s Sporting […]