We recently announced support for Eddystone-EID (Ephemeral ID), which provides beacon owners with a secure option for transmitting beacon signals and provides control for which applications are able to access their beacons. Google’s release of Eddystone-EID underpins the need for secure options when deploying beacons in high value locations. Similarly, Gimbal has seen security as a […]
Beacons have gotten a lot of attention in recent years. Since Apple announced its iBeacon specification, a new industry has exploded and many marquee retailers, entertainment venues, out-of-home networks and more have integrated the technology to enhance their abilities to understand and engage mobile users at particular places. However, like with any new industry and […]
Gimbal Supports Eddystone-EID (Ephemeral Identifiers) from Google Google announced today the release of Eddystone ephemeral /EID frames, which is designed for scenarios where beacon deployers want to manage access to the beacon signal, including privacy- and security-sensitive applications. We are pleased to announce that Gimbal has been classified with full support for Eddystone, including this […]
Location awareness is only as valuable as it is actionable. In this post, I’ll highlight three different ways app publishers can utilize location to improve their user experience in the physical world: Location-based push notifications Utilizing complementary sources of data to drive engagement & ROI Dynamic personalization of content Location-Based Push Notifications Push notifications and […]
Before implementing a mobile location/proximity program, like for any other technical project or program, it is critical to establish measurable goals as early as possible up front. Not doing so can put the entire program at risk. How will you (or your management team) know if the program you’ve implemented is successful? All of the hard […]
5 Reasons Participating in a Hackathon Should Be On Your Bucket List A friend in New York was a self-described ‘hackathon addict’ – I still recall how silly that sounded. She compared hackathons to speed dating – a brief thrill before moving on. And while I nodded politely as I heard her stories, I assumed […]
The proliferation of mobile devices has had a transformational effect on the shopping experience. It has forced retailers to shift their marketing efforts and focus to the fastest growing, most personalized channel — a shopper’s phone. Imagine the following example, you walk by a retail store whose website you happened to be browsing last week. […]
Location Intelligence & Mobile Engagement Enhance the Financial Services Consumer Experience The digital and mobile revolution has touched every industry, and shifted the ways consumers expect to be interacted with. The Financial Services Industry as a whole has been through many transitions over the last decade, including: mergers and acquisitions; economic downturn and impact from […]
Changing the Way Consumers and Brands Interact in Today’s Retail Marketplace As a customer walks by a retailer on her way home from work, her smartphone vibrates. “The shoes in your online shopping cart are in-store! Stop by to see them in person!” In this world of customization, retailers are looking for ways to better […]