Mobile marketing has come a long way from its rather simple beginnings. Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released less than 10 years ago), it seems as if mobile ads have been popping up on our digital devices much longer than they actually have. […]
I promised it would get crazy. In part 1 of this series on mobile audience targeting, we went over the basics of how it works, and how it can bolster your mobile advertising efforts. In this part, we dive a little bit deeper with the three primary ways we target audiences: geographically, demographically, and contextually. […]
I want to talk about mobile video ads for a moment. Specifically, how they’re changing. But first, here’s what we likely already know about mobile video (if you don’t know, consider this a convenient primer): Consumer consumption of mobile video is growing as mobile fast becomes the consumer’s first device. The proliferation of 4G networks […]
What does a mobile ad look like? Which are the best mobile ad formats & sizes for your campaigns? Essential questions to ask. Luckily, we have the answers.
It might make sense that when an advertiser pays to place an ad on a site they would want to know on which site their ad is being placed. But hey, this is the new age of advertising, man, not everything has to make sense all the time – like advertisers paying for ads that […]
We’ve probably all imagined a future where the physical, brick and mortar businesses of our time are a thing of the past. Street-side stores are left abandoned. Cobwebs gather on the shelves. Weeds sprout between the cracks. And then the demolition. All fall before the wrecking ball of progress. In this vision, technology has rendered […]
Getting someone to do something is hard. Think about it. How often do you do something? Especially when you don’t have to do it. I’m going to assume that it probably isn’t very often (unless you wake up in the morning like this). Because it’s just way easier not to do something than it is […]
Bear with me. It’s another acronym – I know. But this one is important. It is DSP or demand-side platform. Sound scary? Let me walk you through it. All these ad tech acronyms are just like monsters in a haunted house. Remove the mask, and a normal (or at least functional) human being is revealed […]
If you were to look up the definition of an ad network and compare it to that of an ad exchange, you might think they were the same thing. Dammit. Two things that do the exact same stuff. Not again. Yep. Unfortunately, the ad tech industry has a baffling volume of companies/technologies/entities/whatever that all seem […]