In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in turn, offers marketers like you a great opportunity to reach your perfect target audience — and at the perfect times. Current research says that in-app […]
It goes without saying that the number of consumers who are using mobile devices is growing every day. And while this can be great news for marketers who want to reach their target audiences on mobile, the vast advertising environment created by the plethora of mobile apps and devices out there can pose a problem […]
If you’re a media buyer, you’ve likely started using a Demand Side Platform (DSP) to help automate the mobile ad buying process. And if you have, kudos! This means you’re well on your way to producing powerful, effective mobile advertising campaigns. But what if I told you that your DSP isn’t working as effectively as those of […]
Sorry, but I have to say it: the mobile advertising industry is getting more complicated by the minute, and it may be time (yet again) to rethink your mobile ad strategy. If only we could go back to when simple radio and print advertisements were the norm; it was so much easier for a brand to reach its […]
“Our customers are constantly on Facebook, so let’s just create some Facebook ads.” “People are actively searching for our product, so let’s allocate our mobile ad budget to Google.” If you’re a marketing professional, you’ve likely heard something like this from either clients or superiors at your company. And while you may think you should just […]
With over 29 percent of mobile users’ screen time spent looking at smartphones, it’s no wonder that mobile phone sizes are constantly evolving. And, consequently, mobile ad display sizes have changed to accommodate both varying phone and tablet sizes as well as mobile user behavior. But with all of these new ad display sizes, how do […]
Does your mobile advertising strategy need a boost? Before you rethink your entire mobile marketing game plan, you may want to first consider changing just one part of your strategy: targeting the right customers. If your mobile ads aren’t a hit with consumers, you are likely making some common mobile audience targeting errors. And trust me: […]
Acronyms. They can be helpful when technical terms are particularly too long, plus they keep your text messages short and concise. And, let’s face it, when used properly they can make you sound pretty smart. But certain acronyms can also be the bane of your existence when you’re left confused and wondering if you used […]
Not getting the results you want from your mobile marketing efforts? The ever-evolving mobile advertising industry sure is a tough one in which to keep up, so rest assured that you’re not alone in your disappointment and frustration. But what if I said your mobile advertising problem isn’t the industry, but, well, you? There, I […]