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Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign?

In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in turn, offers marketers like you a great opportunity to reach your perfect target audience — and at the perfect times. Current research says that in-app […]

Why a DSP Needs an Integrated DMP

If you’re a media buyer, you’ve likely started using a Demand Side Platform (DSP) to help automate the mobile ad buying process. And if you have, kudos! This means you’re well on your way to producing powerful, effective mobile advertising campaigns. But what if I told you that your DSP isn’t working as effectively as those of […]

The Most Popular Mobile Display Ad Sizes for 2016

With over 29 percent of mobile users’ screen time spent looking at smartphones, it’s no wonder that mobile phone sizes are constantly evolving. And, consequently, mobile ad display sizes have changed to accommodate both varying phone and tablet sizes as well as mobile user behavior. But with all of these new ad display sizes, how do […]

3 Smart Mobile Ad Targeting Strategies to Implement Now

Does your mobile advertising strategy need a boost? Before you rethink your entire mobile marketing game plan, you may want to first consider changing just one part of your strategy: targeting the right customers. If your mobile ads aren’t a hit with consumers, you are likely making some common mobile audience targeting errors. And trust me: […]

Mobile DSPs, SSPs and RTB: What’s the Difference?

Acronyms. They can be helpful when technical terms are particularly too long, plus they keep your text messages short and concise. And, let’s face it, when used properly they can make you sound pretty smart. But certain acronyms can also be the bane of your existence when you’re left confused and wondering if you used […]