Five Tech Trends for Marketers at CES 2023
What’s happening outside the C-Space? We enlisted a tech journalist to help us navigate the massive tech confab.
Industry Trends
Search by Category
Is Art Basel the Next Big Metaverse Event for Brands?
Will Art Basel remain a regular stop on the digital conference circuit for brands? Here’s what marketers need to know, based on what was on the ground in 2022.
Netflix: Here’s How To Create The Best CTV Experience In The Industry
A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.
The CTV Experience: Let’s Make Sure It Connects With Consumers
If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.
Cannes Panel Recap: Media and Marketing’s Connected Future on the Road to Brand Success and Optimizing Consumers’ Time, Attention and Privacy
We gathered the industry’s market-makers at Cannes Lions to answer this question: What will media look like in the consumer-driven future?
Cannes Panel Recap: Shaping the Metaverse with Diversity and Inclusion at its Heart
The shaping of this virtually immersive new world of code is not only being molded technically, it’s being defined as the next cultural awakening. Infillion invited diversity champions who are shaping the future of media and tech in Web3 to discuss their vision and hopes for this brave new world.
Future State: Navigating the Consumer Experience In a 3.0 Future
This article was originally published on Campaign. For marketers and brands, the metaverse presents many exciting opportunities for creative and consumer experiences as we start to move beyond Web 1.0 and 2.0 to 3.0. To do that, brands need to start thinking differently about building these experiences and how they can help power the consumer […]
Cannes Panel Recap: Creativity in Streaming and Why Interactivity Is the Future
Here’s what leaders from Innovid, PepsiCo, Vizio Ads and Xandr had to say about the future of engagement and creative advertising in our Cannes Lions 2022 panel, "Creativity in Streaming and Why Interactivity Is the Future."
Preparing For the Next Phase of Privacy With iOS 15
Built on the changes first announced in Apple’s iOS 14 last year, as well as iOS 14.5 with the roll out of App Tracking Transparency (ATT), Apple’s newest release of iOS 15 provides even more privacy and transparency for app users. From new location permission changes to the removal of email tracking, Apple has made […]