Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and
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Exploring the Marketing Funnel vs. Customer Journey
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and
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Post-Omnichannel Marketing: An Introduction
What is a post-omnichannel customer journey? This modern approach adopts context and customer-forward strategies that take into account real-time behavior,
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What Makes TikTok Tick? With Its Future in Question, 5 Takeaways for Marketers
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its
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Ad Net Zero: Why the Ad Industry Should Give a Hoot About Climate Change
In honor of Earth Day, Infillion talked with John Osborn, U.S. director of Ad Net Zero, an industry organization originally
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Marketers, Publishers, Agencies: It’s Time to Truly be Customer-First
"We put customers first.” Everyone says it, but how often do these claims stand up to scrutiny? Infillion Media President
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Connection Not Compliance Is the Key to Growth
It’s no secret that the data collected from consumers is the fuel that enables seamless engagement, personalization, and the consumer
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For Infillion’s First Birthday, a Look Back at an Exciting Year
One year ago this month, in March 2022, we unveiled Infillion to the world. Combining the technology and talent from
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From Seamless Shopping to Multicultural Media, 5 Strategies for Engaging Gen Z Through CTV
For streaming and premium video advertisers, connecting with and engaging a new generation of consumers can seem like an insurmountable
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