Scary Good Marketing Moves
Discover proven Halloween marketing tactics for 2025. Use first-party data, contextual targeting, and immersive ad formats specifically designed to reach high-intent seasonal shoppers before they buy.
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From Automation to Magic: AI-Powered Strategies That Delight Holiday Shoppers
AI has moved beyond hype. It’s now helping people shop smarter, faster, and in ways that actually feel personal. As we highlight in the Infillion Holiday 2025 Playbook, a remarkable 88% of consumers report a positive impact from AI in their shopping journeys, and 69% say they’re more likely to embrace it this year.
Small Scale, Big Returns: Tapping Local Power in a National Holiday Landscape
Small Business Saturday, which sits right in between Black Friday and Cyber Monday, is a relatively recent addition to holiday shoppers’ calendars. Founded in 2010 as an initiative backed by American Express, its influence has surged fast and continues to grow.
Smarter Spending, Savvier Campaigns: Navigating Holiday 2025’s Value-First Consumer Mindset
For media planners, summer’s the time to plan for the forthcoming holiday season – and for 2025, the outlook hasn’t been clear. Amid inflation and recession fears, are consumers slowing down on spending?