Cutting Through Programmatic Chaos at POSSIBLE
Ad tech is a chaotic business. And at an industry confab like this week’s POSSIBLE conference in Miami, that chaos jumps out of dashboards and spreadsheets and comes to life.
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From Automation to Autonomy: How Agentic AI Is Rewriting the Rules of Adtech
What if your media platform could not only follow instructions, but actually understand intent, reason through nuance, and take autonomous action – all without sacrificing brand safety or human oversight?
High Expectations, Higher ROI: Fresh Programmatic Strategies For Legal Cannabis
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight.
How “Easter eggs” can infuse your ads with year-round delight
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore viewers or fans to stumble upon – turns 45 this year.
15 Infillion Ad Campaigns Win In 2025 IAC Awards
Infillion is proud to announce a successful lineup of honors in the annual IAC Awards, a competition that has been honoring digital ad development since the early days of internet advertising. This year, 15 of our campaigns were honored – a new record for our company.
How MediaMath Empowers Smarter Buying To Combat Programmatic Ad Waste
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
Fresh Strategies for Tier 2 and Tier 3 Auto Advertising
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size.
Infillion Taps Ad Tech Veteran Jeremy Woodlee to Lead Enterprise Business Unit
Ad Tech Executive to Lead New Business Unit, Empowering Organizations to Build and Grow Media Businesses with Composable Programmatic Solutions
Not A CPG Brand? Retail Media Can Still Be Your Secret Weapon
Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer.