Independent Agencies Are Rewriting the DSP Rulebook
For more than a decade, programmatic buying relied on systems that delivered automation and scale, but offered limited visibility into
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The Hidden Costs of Opacity: How Fragmentation Bleeds Media Budgets
In the first part of this series, The Fragmentation Paradox, we showed how too many tools and fractured workflows grind teams
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From Patchwork to Powerhouse: How Independent Agencies Buy Media Today
For years, independents were told they couldn’t match the scale or sophistication of the holding companies. That story is over.
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Advertising Week 2025 Confirmed Attention Is the Next Currency
At Advertising Week 2025, clicks and impressions were background noise. The real conversation was attention: how to measure it, buy
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