Sports Fandom Is Bigger Than the Game Itself
For years, sports marketing has been organized around a familiar center of gravity: the broadcast.
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Why Agentic AI Demands a New Advertising Foundation
At CES 2026, conversations about AI in advertising felt different. Not louder. Not more speculative. More resolved.
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Solving Ad Tech’s Complexity: Why Composable Platforms Are the Future
Welcome to the era of integration fatigue. Media buyers, planners, and traders know it well: the daily juggle of multiple
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Five Conversations That Changed How We Think About Media in 2025
This year, we found ourselves in more conversations than ever: across offices and Zoom calls, in Slack channels and AI
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The AI Readiness Gap: Why Advertising’s Infrastructure Is Holding Intelligence Back
In the first two parts of this series, we focused on the present tense of advertising’s infrastructure problem. This final
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The Era of AI-Controlled Media Buying Has Arrived
For years, programmatic advertising has been optimized for humans: dashboards, knobs, manual workflows, and layers of abstraction designed to help
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Infillion Launches Infillion Agent Connector™ – A New Way Of Managing AI-Controlled Buying That Runs On The First Agent-Native Composable Platform In Adtech.
Designed for agencies and brands adopting AI-operated buying, enabling any agent to control planning, bidding, and optimization through a single
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Independent Agencies Are Rewriting the DSP Rulebook
For more than a decade, programmatic buying relied on systems that delivered automation and scale, but offered limited visibility into
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The Hidden Costs of Opacity: How Fragmentation Bleeds Media Budgets
In the first part of this series, The Fragmentation Paradox, we showed how too many tools and fractured workflows grind teams
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