For decades, financial services companies have established a reputation for globally iconic brand campaigns – and it’s made them the envy of the advertising industry. But what’s more, they’re able not just to inspire but to drive conversions.
Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises of rich first-party data from retailers’ shopping data and loyalty companies.
Former AdTheorent CRO and Conversant President to Lead Infillion's Largest Division
If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live sports audiences. One, fans are passionate, and they’re paying attention in a way that’s the envy of brands. But on the other hand, they’re not there for the brands – they’re there for the game, the race, or the team.
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the most interesting areas of growth in advertising, and at Cannes Lions, plenty of them were onsite to talk about it.
One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and that’s only going to grow. According to research from ZenBusiness, fully half of Gen-Z identifies with neurodivergence on some level.
Advertisers that prioritize higher AU scores consistently see full-funnel lifts; Infillion's TrueX units score 22% above 2024 AU benchmarks across devices
If you have attended a music festival sometime in the past 20 years, you’ve probably wasted at least 5 minutes holding your phone above your head, trying to get even the slightest bit of signal with little success.
In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.