Gimbal Recognized by Inc. Magazine for the 4th Consecutive Year
Location Technology Platform Proves Brands and Agencies Need Improved Tools for Location Intelligence LOS ANGELES, Ca - Inc. magazine today released its 2020 rankings of “America’s Fast-Growing Private Companies,” and Gimbal made their list for the 4th year in a row....
How COVID Has Shifted the Advertising World
Accelerated trends that brands and retailers must adopt in the age of COVID Consumer behavior trends have shifted advertising models and caused advertisers of all sizes to rethink the type of campaigns they should run. As we continue to ride the compulsory state of...
An App Developer’s Guide to iOS 14 Changes
Evolving data collection practices to preserve user privacy “Privacy is a fundamental human right,” stated Apple in their latest Worldwide Developers Conference where they announced the upcoming release of iOS14. Apple's most recent news pushes the industry’s privacy...
Digital Marketing in a Cookie-less World
Data-driven digital marketing doesn't have to crumble alongside third-party cookies Welcome to 2020. It’s a bizarre land of pandemics, a largely remote workforce, Tiger King, murder hornets, and everyone trying to figure out what our new normal looks like. In the...
How to Approach Your Local Marketing Activities in the Age of COVID-19
4 ways to tackle local and community marketing during the pandemic Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought...
The 5R Strategy to Getting Your Business Back on Track
Five steps to help your business stay in the game as the COVID pandemic plays out The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis,...
What to Expect With Android 11 Location Permissions
Consumer privacy has been a leading topic in today’s landscape evidenced by GDPR and CCPA, and will continue to be on the rise. As a result, Operating System (OS) level enhancements have been made to mobile apps’ location permissions as seen with ‘While In Use' and...
The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative
Understanding the Effects and Finding the Light in Dark Times The impact of COVID-19 (Coronavirus) has run rampant, affecting just about every industry not to mention the worldwide economy and humankind. The way brands market and sell their products, let alone conduct...
Gimbal Launches Location Data Privacy App
Location technology company places privacy controls back into the hands of consumers # # # For Immediate Release PR Contact: Alexa Kiel, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, Jan. 9, 2020 - Gimbal announced today the launch of...
Physical Stores Are Trending to Win Big this Holiday Season
3 reasons shoppers are checking off their lists off in-store The holiday shopping season is in full swing and brick and mortar stores are positioned to win big this year. A report released by the International Council of Shopping Centers found that holiday spending...
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