Gimbal | true[X] Relaunches as Infillion

by | Mar 1, 2022

New identity comes after Gimbal’s acquisition of true[X] and aligns with mission to solve fragmented market challenges


LOS ANGELES, March 1, 2022 – Gimbal | true[X], a leader in location technology and advanced media technologies, unveiled its new corporate identity in response to accelerated growth and a renewal of its corporate vision as Infillion.

The name change signals the unification of the company’s product offerings and data capabilities following Gimbal’s acquisition of ad tech CTV pioneer true[X] from Disney in 2020. The company will now be known as Infillion—an acknowledgment of the infinite possibilities available to the agencies and brands the company serves as a result of the explosive growth in e-commerce and digital media.

In 2021, the company focused on delivering enhanced technology and services to its customers, which includes more than 1,000 brands, and extended its strong relationships with all the major advertising holding companies and agencies. As a result, Infillion experienced 32% YOY growth in 2021.

The acceleration of digital transformation in all sectors has made it possible for infinite touchpoints between brands and customers, as US retail e-commerce grew to more than $1 trillion for the first time, and digital media grew 38% to $211B. Infillion simplifies a brand’s ability to deliver value and convenience throughout the customer experience via Infillion’s location-based technology product, Gimbal, which provides data-driven digital experiences that connect people to places, and in its media portfolio centered around advanced data solutions, especially CTV, via TrueX and its programmatic suite, now called Next.

Most recently, the company launched its TrueTargeting™ feature which makes it possible to connect first-party location data, behavioral and viewership data in every major business sector and across all screens. TrueTargeting increases brand relevance and customer engagement, improving the value exchange between consumers and brands.

“The race for attention is growing exponentially as the digital economy accelerates, providing a unique opportunity for Infillion to become synonymous with the powerful value exchanges that enhance the relationship between brands and their customers,” said Scott Dillon, CEO. “Infillion, and our evolved positioning, perfectly illustrates our growing ambition in the market and how we will drive measurable impact for our clients and businesses.”

“The race for attention is growing exponentially as the digital economy accelerates, providing a unique opportunity for Infillion to become synonymous with the powerful value exchanges that enhance the relationship between brands and their customers.”
– Scott Dillon, CEO

The advertising industry has benefited greatly from advances in technology over the past several years, but none more dramatically than during the pandemic—an environment that demands a much deeper connection between advertising, customer experiences, and commerce. Infillion aims to make that experience as seamless and intuitive as possible for consumers.

“We were excited to see true[X] join forces with Gimbal, enhancing their offering to address the growing reality that consumer attention is under assault,” said Doug Rozen, CEO, dentsu Media, Americas. “Combining high-quality advertising across desktop, mobile, and connected TV with incredibly precise location data has become more critical than ever.”

The advertising industry has benefited greatly from advances in technology over the past several years, but none more dramatically than those that occurred during the pandemic — an environment that demands a much deeper connection between advertising, customer experiences, and commerce. Infillion aims to make that experience as seamless and intuitive as possible for consumers.

“In a world where technology is expanding faster than marketers can keep up, Infillion aims to make life easier for our clients by connecting their customers more directly, and by demonstrating that a brand cares about consumers’ time, attention and privacy. If we can’t do that, then technology hasn’t advanced as much as we think it has, despite all the innovation,” said Laurel Rossi, CMO Infillion.

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​​About Infillion

Infillion is on a mission to fulfill the promise of connected consumer experiences at scale via media and technology. Infillion leverages the company’s groundbreaking TrueX engagement platform—the first value exchange tool for CTV that uses consumer choice to deliver real human attention, the Gimbal platform—which delivers authentic shopping behaviors via location data, and the company’s proprietary identity graph, XGraph, which maps actionable and predictive connected experiences.

Infillion provides full-service media solutions to agencies and brands, engages in proprietary relationships with partners and publishers, and facilitates outstanding consumer experiences that are superior to conventional interruptive advertising models. Infillion deeply values consumers’ time, attention, and privacy, and puts a premium on employee satisfaction, talent development, and exemplary leadership.