Case Study
INCREASE FOOT TRAFFIC & DRIVE SALES
Challenge
General broadcast push messages are becoming less relevant, especially when it comes to coupons and promotional deals. We’re now in a mobile marketing era where consumers expect highly-targeted marketing messages when and where they matter most.
Objective
SnipSnap, a popular mobile couponing app, was looking to increase foot traffic to stores and drive in-store coupon redemptions.
Solution
Utilize Gimbal’s proprietary location platform to set up custom geofences around retailer stores.
Send targeted push notifications based on location triggers to inform app users of coupons when they are in close proximity to a store.
Products Used:
Results
- The campaign generated a 233% increase in open rates with location triggers
- 20% open rate for campaigns with location-based messaging (vs. 5-7% Open Rate without it)
SnipSnap successfully proved the accuracy of Gimbal location technology by delivering highly targeted and relevant push messaging at a time when it is most valuable and actionable.
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Location-based push messaging in a native app
is an excellent way of driving engagement.