CASE STUDY
SnipSnap
Location-triggered push notifications led to a 233% increase in app open rates for mobile coupon app
RESULTS
%
Increase in Open Rates
%
Open Rate
Challenge
Objective
Solution
The campaign utilized Gimbal’s proprietary location platform to set up custom geofences around retailer stores.
Push notifications were targeted based on location triggers to inform app users of coupons when they are in close proximity to a store.
Products Used:
Results
SnipSnap successfully proved the accuracy of Gimbal location technology by delivering highly targeted and relevant push messaging at a time when it is most valuable and actionable.
- The campaign generated a 233% increase in open rates with location triggers
- 20% open rate for campaigns with location-based messaging (vs. 5-7% Open Rate without it)
Location-based push messaging in a native app is an excellent way of driving engagement.
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