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How a Bad Mobile Ad Can Kill Your Advertising Campaign

It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the office. Plus, with near-constant innovation in the mobile advertising […]

The Most Popular Mobile Display Ad Sizes for 2016

With over 29 percent of mobile users’ screen time spent looking at smartphones, it’s no wonder that mobile phone sizes are constantly evolving. And, consequently, mobile ad display sizes have changed to accommodate both varying phone and tablet sizes as well as mobile user behavior. But with all of these new ad display sizes, how do […]