The DSP Conversation Has Changed. Here’s How to Lead It.
For most of the programmatic era, DSP evaluation followed a familiar checklist: reach, channel coverage, pricing, service model. Those questions
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Healthcare and the Coming Longevity Boom
What the "Wellness Bowl" Tells Advertisers About Where Health Marketing Is Headed
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The Political Text Message Apocalypse Is Here
For the better part of a decade, text messaging has been one of the most reliable tools in political campaigning.
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When AI Levels the Playing Field, Proprietary Data Wins
Artificial intelligence is reshaping digital advertising, but not always in the ways people expected.
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Infillion Acquires Catalina, One of the World’s Largest Sources of Deterministic Purchase Data
Acquisition makes $600 billion in annual consumer spending exclusive to Infillion's composable agent-ready advertising platform.
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Infillion Is Making Interactive Advertising Easier for Publishers
Publishers face a constant tension: they want to maximize revenue opportunities while keeping operational complexity to a minimum.
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Unlock Better CTV Advertising with Infillion MediaMath
When streaming platforms bid for studios — and not the other way around — it’s clear where the TV industry
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What Costco’s Transparency Signals for Retail Media
In a world where retailers often guard their technology choices like state secrets, Costco recently took an unusual step by
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The Omnichannel Measurement Gap Retail Media Still Hasn’t Closed
Retail media has become a core growth channel for retailers and brands alike. Networks have expanded beyond onsite placements, built
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