There’s no denying that we live in a mobile-first world. Everyone has a smartphone these days, or at the very least, some sort of connected device. Each smartphone is differentiated from the billions of other mobile devices by a unique, user-specific, anonymized and user-resettable ID for advertising known as an Advertising ID. Beginning in 2012, […]
Quick Service Restaurants (QSRs). We’ve all eaten at them. They’re fast, convenient, cheap and many times are a “stop-on-the-way-because-I’m-starving-and-need-something-now” dining option. They’re often lined up nearby their competitors – from inside malls to pit stops – giving consumers multiple options to choose from. For many QSRs, retaining loyal customers can be challenging, especially as expectations […]
I have always jokingly complained that digital marketing is held to exceedingly high-performance expectations compared to other channels. “Go ahead… try and force people not to change the radio station!” I joked during the Viewability Rush of 2015. But that curse is also a blessing. Those same standards are what push our industry to innovate […]
The world we live in is permeated with organic and highly repetitive lifecycles: biological lifecycles, business lifecycles, systems lifecycles, to name but a few. The advertising landscape is no different and has exhibited clear, identifiable, and patterned lifecycles. From its humble beginnings as messages carved into stone to advertise public notices, to its latest iterations […]
Whenever I tell someone that I’m Head of User Experience for a tech startup they usually look at me completely confused. They don’t understand what it is that I really do and how I came about doing it. For that reason I wrote this blog post – to explain a bit on what I do […]
Not getting the results you want from your mobile marketing efforts? The ever-evolving mobile advertising industry sure is a tough one in which to keep up, so rest assured that you’re not alone in your disappointment and frustration. But what if I said your mobile advertising problem isn’t the industry, but, well, you? There, I […]
Mobile marketing has come a long way from its rather simple beginnings. Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released less than 10 years ago), it seems as if mobile ads have been popping up on our digital devices much longer than they actually have. […]