An App Developer’s Guide to iOS 14 Changes
Tiffany Morin
What to Expect With Android 11 Location Permissions
Consumer privacy has been a leading topic in today’s landscape evidenced by GDPR and CCPA, and will continue to be on the rise. As a result, Operating System (OS) level enhancements have been made to mobile apps’ location permissions as seen with ‘While In Use’ and other prompts on iOS 13 and Android Q. While […]
Beacon Placement Best Practices
Beacon Placement Best Practices An Engaging, Revenue Generating Solution Beacons are predicted to be fundamental to the revenue growth strategy of companies looking to drive unique and engaging experiences offline. As a recent CMO article discusses, Tony Fross, VP of the Digital Advisory Service at Capgemini Consulting, states: “Beacons are the most powerful weapon in […]
Using Location to Improve the Customer Experience
Those that are new to Gimbal and beacon/geofencing technologies often ask for the best or most impactful use-cases. The truth is, there are many powerful location-triggered experiences, but the best ones have one common thread – improving the customer experience in the physical world. The ultimate goal is to combine the benefits of digital insights and […]