Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging
For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do not perceive it consciously – has been a hot potato for marketers. Research – most research – indicated that it worked. But advertisers didn’t want to admit they used it as a marketing tactic, which just made consumers more and more suspicious that advertising was being deployed to unwittingly manipulate their minds.