Gimbal, Inc., Author at Infillion

Press

NanoLumens Strikes Strategic Partnership With Gimbal

ATLANTA, GEORGIA, November 30, 2015 – The industry-leading manufacturer of LED visualization solutions, NanoLumens (www.nanolumens.com), and the leader in location intelligence and proximity‐based mobile engagement, Gimbal Inc. (www.infillion.wpengine.com), today announced a strategic alliance to create a dynamic new series of digital solutions built on Gimbal’s leading enterprise-class mobile engagement and location intelligence platform. The platform, which […]

A Marketing Renaissance Not Yet Realized

With the rise of ubiquitous mobile devices, anywhere/anytime internet access, and a seemingly never-ending tide of promising new marketing technologies, one could easily conclude we are in a Marketing Renaissance. For several years, industry watchers have predicted the demise of classic advertising as we move to an era of 1:1 marketing, perfectly personalized content and […]

5 Location-Based Marketing Myths BUSTED!

The busiest selling time of the year is upon us! While the holiday shopping season is under way for consumers, retail marketers received their presents early in the way of beacons and location based marketing to improve their holiday sales. But like the holiday season itself, rife with myths and lore, so is the understanding […]

Retail

How the NHL used Location to Score Big in Customer Engagement

Throughout the 2015 Stanley Cup Playoffs fans turned to their mobile devices to do everything from follow their team, connect with each other and get the latest updates on their team. The NHL saw the opportunity to engage with fans through mobile and raise awareness amongst passionate fans and connect them to local Dick’s Sporting […]