How “Easter eggs” can infuse your ads with year-round delight
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore viewers or fans to stumble upon – turns 45 this year.
Elle Harrigan
The New Face Of Awards Season Ad Campaigns
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference.
Infillion’s Top Ad Tech Predictions for 2025
2024 has been a year of immense change and growth in the ad tech industry. The buzzword on everyone’s lips – again – has been artificial intelligence, and brands have been hard at work figuring out how to operate in a cookieless future even though Google backtracked on its cookie deprecation plans.
Live Price Check: Making Last-Minute Holiday Shopping Easy
The average American consumer will spend a record $902 on their holiday shopping this season — and it’s likely that they’ve already begun. More consumers than ever — nearly half (45%) — planned to start shopping in November this year, taking advantage of early sales promotions, avoiding last-minute crowds and stress, and spreading their budgets as far as they’ll go.
In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state playing on a loop across every TV channel, billboards and lawn signs scattered around town, and pithy jingles on the radio.
Back to School Season Is (Almost) Upon Us
We decided to dig into the pain points of Back to School so you don’t have to — and we’re reporting back to share some insights and solutions for how brands can really empower back-to-school shoppers this season.
How Infillion’s TrueGiving Educated Audiences on a Rare Disease
Learn how Infillion's TrueGiving supported the Scleroderma Research Foundation with a pro bono ad campaign that delivered over 900,000 impressions.
Infillion by the Numbers: See the Year’s Creative Stats
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.