It goes without saying that the advertising industry’s creative options have exploded beyond the simple 30-second TV spot. From interactive streaming ads that take the form of games or quizzes, to mobile ads with built-in AI chatbots, the possibilities for brands seem boundless.
Conversations about AI were, predictably, everywhere at Cannes Lions. From the rise of agentic systems within holding companies to the use of generative technology in building and customizing creative, it was unavoidable.
For decades, financial services companies have established a reputation for globally iconic brand campaigns – and it’s made them the envy of the advertising industry. But what’s more, they’re able not just to inspire but to drive conversions.
Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises of rich first-party data from retailers’ shopping data and loyalty companies.
If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live sports audiences. One, fans are passionate, and they’re paying attention in a way that’s the envy of brands. But on the other hand, they’re not there for the brands – they’re there for the game, the race, or the team.
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the most interesting areas of growth in advertising, and at Cannes Lions, plenty of them were onsite to talk about it.
One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and that’s only going to grow. According to research from ZenBusiness, fully half of Gen-Z identifies with neurodivergence on some level.
Ad tech is a chaotic business. And at an industry confab like this week’s POSSIBLE conference in Miami, that chaos jumps out of dashboards and spreadsheets and comes to life.
Infillion is proud to announce a successful lineup of honors in the annual IAC Awards, a competition that has been honoring digital ad development since the early days of internet advertising. This year, 15 of our campaigns were honored – a new record for our company.