Infillion Expands Sales Leadership With CTV Pioneers Jeff Zito and Collin Korab
Seasoned Adtech and CTV Leaders Bring Expertise to Infillion’s Client Partnerships Team.
Caroline McCarthy
Q&A: Why Supporting Diverse-Owned Media Is Part Of A Great Multicultural Strategy
Discover why supporting diverse-owned media is essential for effective multicultural marketing strategies. In this Q&A with Mirror Digital's CEO, Sheila Marmon, explore how authenticity fosters trust, the pitfalls of unmet commitments, and strategies for advertisers to maintain support for diverse media amid budget constraints.
Q&A: How Interactive Language Toggles Can Add New Flavor To Bilingual Ads
Did you know Infillion was the first company to ever build ads for bilingual audiences that allow users to toggle between languages in real time? Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, gives a behind-the-scenes look at this technology, which has been honored by the MediaPost OMMA Awards and the ARF David Ogilvy Awards.
Q&A: The Nuances Of Marketing To Asian-American Audiences
Over the years, multicultural marketing has frequently overlooked Asian audiences. Hailing from over 70 different ethnicities, Asian-Americans are diverse and frequently misunderstood. Can they even be considered a single demographic for advertisers? For our recent research report Engaging Multicultural Audiences, we spoke to S. Mitra Kalita, CEO of URL Media and publisher of Epicenter NYC.
Consumers Have Infinite Media Choices. Why Don’t Advertisers?
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
Infillion Named To Inc. 5000 List For 8th Consecutive Year
Infillion has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America, for the 8th consecutive year.
A Check-In on the Ad Industry’s Commitment to Diverse-Owned Media
Dealing with this reality – and ensuring that the ad industry can live up to its promises – was the subject matter of an eye-opening panel at Cannes Lions co-hosted by Infillion and diverse publisher and creator network Mirror Digital, “What Does The Ad Industry Really Owe Diverse-Owned Media?”
How to Bridge the Gap Between Creative and Programmatic
On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from across the digital advertising spectrum addressed the controversy head-on.
From Cannes Lions, How Advertisers Can Keep Up with Sports Fans
Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and brought its central themes to Cannes for an all-star panel moderated by Digiday.