Levi's
Legends Never Die
Awards
2024
Best Fashion & Beauty Online Ad
Best Retail Online Ad
Strategy
For the 150th anniversary of its classic 501 jeans design, Levi’s had a lot of stories to tell about the impact and the history of the company. With our TrueX interactive format, Levi’s could fit in not one but three of its “The Greatest Story Ever Worn” video spots, allowing the user to choose their pick. The engaging ad generated above benchmark in –unit performance and brand lift results.
Performance Results
The multi video engagement unit drove a QR code scan rate that was 3x higher¹ than industry average and a 3.8% CTR!²
The campaign drove statistically significant lift in upper and middle funnel measures, increasing the brand KPI of awareness by 6%³.
Consumers interacted with the unit 3x on average and spent nearly 51 seconds on average in-unit (twenty-one seconds more than guaranteed⁴), indicating that consumers were willing to spend extra time in-unit watching multiple videos!
¹QR Code Video Scan Rate Industry average: 0.02%
²¹TrueX Retail vertical CTR Average 2024: 2.2%
³Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift
⁴TrueX billable guarantee: 30s time spent in-unit + 1 interaction
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