BASF
The Shark and the Goldfish
Awards
2024
- Best Biotechnology Online Ad
- Best B2B Online Ad
Strategy
BASF partnered with Infillion to amplify their 15-second spot, “The Shark and The Goldfish,” which positions Revytek as the dominant fungicide in the industry. Infillion’s Creative Studio developed an interactive underwater game where users play as a Tiger Shark, catching goldfish to symbolize how Revytek Fungicide swallows the competition.
The fun, highly engaging unit drove exceptional brand lift and in-unit metric performance.
Performance Results
The BASF – Revytek campaign with TrueX increased the brand KPI of awareness by 38%!¹
The campaign drove statistically significant lift in upper and middle funnel measures- including an impressive 20% lift in brand consideration!
Consumers interacted with the game 3x on average and spent nearly 50 seconds on average in-unit (twenty seconds more than guaranteed²), indicating that consumers were willing to spend extra time in-unit playing the game!
¹Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift
²TrueX billable guarantee: 30s time spent in-unit + 1 interaction