How MediaMath Empowers Smarter Buying To Combat Programmatic Ad Waste

With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical. Without strict safeguards, advertisers risk wasting budgets on placements that fail to drive meaningful engagement. The recent ANA Programmatic Media and Supply Chain Transparency Study found that nearly 25% of open web ad spend is wasted, often due to made-for-advertising (MFA) sites and inefficient supply chains.

At Infillion, delivering high-quality media has always been a priority, whether a buy is direct or programmatic. We continually enhance our transparency and efficiency to ensure advertisers get real business value from their budgets. Here’s how we empower advertisers on our MediaMath DSP to make smarter, more strategic buying decisions while maximizing the impact of their media investments.

Jounce-Powered MFA Classification: A Smarter Way to Buy

Made-for-Advertising (MFA) sites are a leading source of digital ad waste, accounting for 21% of all ad impressions and 15% of ad spend, according to the ANA study. These sites often mislead advertisers into paying for placements that then fail to deliver meaningful engagement.

That’s why we’ve partnered with Jounce – to bring best-in-class MFA classification and supply path insights into every bid opportunity. Once enabled, each bid is automatically enriched with Jounce’s industry-leading data, offering identification of MFA inventory and supply path optimization categorization.

With Jounce’s classification data at their fingertips, advertisers gain control over where their ads appear; reducing waste, improving engagement, and ensuring their brand is seen in the right environments.

Advanced Settings: Full Control Over Media Quality Buying

MediaMath provides advertisers with unparalleled control over their media quality settings, allowing them to customize their approach with precision. Whether you’re seeking broader reach or enforcing strict quality filters, our flexible settings ensure that advertisers can align their buying strategy with their unique goals.

These settings can be applied at every level of the MediaMath platform hierarchy – from organization, agency, and advertiser, down to individual campaigns and strategies. Deeper levels can inherit preferences from their parent level or be manually overridden to fine-tune media quality controls. This flexible, granular approach ensures adaptability to evolving strategies and empowers brands to make informed decisions that drive stronger campaign performance and business results.

Curated Marketplaces: Performance at Scale, Built for Today’s KPIs

One of the most effective ways we help advertisers unlock smarter, more strategic media buying is through MediaMath Curated Marketplaces – a trusted solution that delivers performance at scale while streamlining execution. Each marketplace is thoughtfully designed to surface premium, top-performing inventory across key channels, verticals, and KPIs – whether your focus is on awareness, engagement, or conversion.

Since media quality has always been a cornerstone of our approach, every Curated Marketplace includes built-in MFA exclusion – powered by our partnership with Jounce. There’s no extra cost, no manual work – just smarter buying with media quality safeguards embedded by default.

Advertisers gain access to premium publishers, negotiated rates through MediaMath’s buying scale, and curated packages aligned to specific campaign objectives. Whether you’re activating vertical-focused marketplaces in auto, travel, or sports, or engaging audiences across high-performing CTV, gaming, audio, or even regulated categories like pharma and crypto – you can do it all with the confidence that every impression counts, every placement is brand-safe, and every dollar works harder.

Looking Ahead: Intentional Impressions, Better Outcomes

As programmatic advertising continues to evolve, MediaMath remains at the forefront of media quality. Through our partnership with Jounce for advanced MFA classification, granular media controls, and Curated Marketplaces, we empower advertisers with greater control, efficiency, and confidence in every media investment.

At Infillion, media quality isn’t just about reducing waste – it’s about unlocking opportunity. We’re paving the way for bespoke brand experiences that are smarter, safer, and more effective – ensuring every impression is intentional, every dollar works harder, and every campaign moves you closer to your business goals.

Want to Ensure Your Programmatic Budget Works Harder?

Contact your Infillion representative today to see how MediaMath’s media quality tools can help optimize your campaigns.

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