The Coolest Ads We Built In 2024

2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live, in-person audiences, to streamlined ad experiences built for broad consumption and easy production. In short: it was a year full of work of which we’re extremely proud.

We asked “Infillionaires” (as we call our employees internally) across a number of different departments to share their nominations for their favorite ads our team built over the past year. What we learned from it is that opinions about our in-house favorites are just as varied and diverse as our product suite.

InStadium: Liquid I.V.
Chosen by Michael Colella, SVP, Creative

To celebrate the launch of Liquid I.V.’s Popsicle Firecracker flavor, we took to the skies.

This augmented reality experience allowed fans at live baseball events to scan a QR code, then play a game where they were challenged to tap as many Liquid I.V. packets as they could on their mobile device.

To embellish the Firecracker messaging, every successful tap resulted in a colorful firework-like detonation.

Here’s what Mike had to say:

Liquid I.V. was my favorite ad of the year for several reasons. The most exciting part was this campaign being our first opportunity to develop an AR game. When evaluating scale, we opted to leverage a web-enabled AR technology allowing us to develop strategies to go beyond the initial client request focused on our InStadium product. By leveraging a web technology solution, our client was able to promote the game across programmatic and social channels.

TrueX CTV: Uncrustables
Chosen by Pedt Ramirez, Art Director

CTV units on Infillion’s platform are both effective and popular. Games are, too. The issue is: rarely do those two overlap. The nature of CTV remote controls makes it difficult to use as a game-playing peripheral. But that’s not a barrier for our team – after all, back in 2019 we were the first company to ever build an ad that used a CTV remote as a game controller, in a campaign for Sonic Drive-In that went on to win the Best Use of Innovation category in the Festival of Media North America Awards.

In this 2024 campaign for Uncrustables, we were able to innovate a playful, reaction-style game in an environment typically known for its leanback experiences.

Still, we found a way. Here’s what our Art Director Pedt – who is based in our Colombia office – had to say about this experience:

Estas unidades me gustan porque hemos hecho muchos minigames pero usualmente solo los ejecutamos en Desktop and Mobile

En CTV la usabilidad puede ser difícil de trasladar y creo que aquí lo logramos bien!

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I like these units because we’ve made a lot of minigames but usually only run them on Desktop and Mobile

Usability can be hard to translate into CTV and I think we nailed it here!

TrueX Mobile: The Olympic Games on Peacock
Chosen by Owen Baker VP, Client Success

The 2024 Olympic Games created an unprecedented amount of viewing opportunities. Regardless of sport, location, or time of day, streaming giant Peacock made it easy to watch. All viewers needed was baseline information on how to find their content of choice.

This easy-to-use quiz helps users navigate recommended viewing experiences based on their typical Olympic consumption. Whenever brands turn ad experiences into learning opportunities, customers win.

Here’s what Owen liked about this unit:

This sleek unit broke down a massive global media event with an overwhelming variety of sports and athletes into an elegant, personalized viewership guide that ensured fans never missed out on the epic moments that mattered most to them throughout the Games. It got me excited about every match and turned me on to cool new sports I might’ve missed.

IDVx: Lone Star Beer
Chosen by Tori Choe, Senior Graphic Designer

Our IDVx product, which we debuted earlier this year, boasts the power of interactivity with the speed of a video buy. Here, we’ve taken a storybook approach bringing the Lone Star Beer story to life. Here’s what our Senior Graphic Designer, Tori, has to say about it:

I love this unit because it is a perfect intersection of great client branding and a great performing unit! It’s not frilly, but still extremely eye-catching and straight to the point.

NeXt: Museum of Fine Arts Boston
Chosen by: Olivia Cady, Principal Client Partner

Some of the best ad units are ones that eschew typical features and benefits and instead lean into being a break from ad breaks.

This experience turns an interactive carousel into a bite-sized tour of the Museum of Fine Arts Boston. Users can navigate through both works of art and quotes from Georgia O’Keeffe and Henry Moore, who were featured artists at the time this ad ran.

The net result is an ad experience that gently educates and relaxes users in a medium typically known for in-your-face pressure to buy.