Extend your OOH advertising
by reaching audiences exposed to your billboards across all digital touchpoints
Extend your OOH advertising
by reaching audiences exposed to your billboards across all digital touchpoints
Out-of-Home companies can now deliver unified marketing campaigns originating on their static and digital billboard assets and amplify them across the entire customer journey. This enables you to:
- Grow your revenue
- Expand your offering
- Execute cross-platform digital extensions
- Drive and measure increased foot traffic
- Deliver full-funnel marketing solutions
- Access a turnkey solution, managed by experts
Gimbal has partnered with some of the largest OOH entities in the world to incorporate digital extension strategies to target and reach desired consumers
Augment your OOH strategy to amplify your advertiser’s brand and measure the impact
Unique 1st Party Data
Leverage our always-on location data to accurately identify consumers who have been directly exposed to your OOH advertising
Cross-Device Targeting
Extend your OOH message across multiple consumer touchpoints (mobile/desktop/tablet/CTV) to further influence consumer engagement
Footfall Attribution
Close the loop between OOH and the consumer’s purchase journey with in-store foot traffic measurement and actionable consumer insights
How OOH + Digital Extension Works
Bridging The Gap Between Offline and Online
Precise Virtual Boundaries
Premium Geofencing
Geofences are drawn around OOH locations via proprietary polygonal and radial geofencing technology for audience data collection.
Accuracy is ensured using ViewField methodology so only those that were directly exposed to your billboard will be retargeted.
REACH your core AUDIENCE
Cross-Device Targeting
Use device matching technology to map those consumers exposed to your OOH message and reach them on all their devices including smartphone, tablet, desktop, and connected TV.
By combining OOH with 1st party location insights and online consumption patterns, you are able to create a single view of your consumer for more streamlined targeting.
Extend to Similar People
Reach New Audiences
Gimbal’s platform finds people who share the same demographic information, location, interests, and behaviors of your OOH exposed audience to expand your cumulative reach. As a result, advertisers can target more of the people they want to reach based on details like:
- Age
- Gender
- Household Income
- Brand Affinity
- Online/Offline Behaviors
- and more…
CAPTIVATE AUDIENCES ACROSS DIGITAL
Bring Your Brand To Life
Go beyond your billboard signage and deliver your message via interactive rich media, vertical videos, mobile coupons, and more – all available through our in-house creative capabilities.
measure the impact
Close the Loop
Understand the impact of your OOH advertising with cross-device reach via rich campaign reporting and footfall attribution.
Over time, valuable audience insights about the consumers who converted can be aggregated and analyzed to help inform future campaign planning including billboard site selection and placement.
“The OOH challenge and opportunity is to grow with digital.”
– Nancy Fletcher, President and CEO, OAAA
By The Numbers
OOH is a Growing Medium
*Kantar Media and OAAA Research Study | **Nielsen and OAAA Research Study | ***Client Case Study: InStadium and Universal Beauty Products
Connect Offline to Online
Complete the consumer journey from message to purchase.