Infillion | Ipsos Research Report 

The Consumer-Defined Future of Streaming is Here

Ad-supported video (AVOD) is now becoming the hot new trend – even among SVOD services which have historically been opposed to advertising.

In this proprietary study, we explore streaming viewer behavior, consumer perceptions relative to ad targeting, data privacy and personalization, and receptivity to new streaming features.

Key findings include:

• 73% of consumers feel the ads they see are repetitive
• 67% of consumers prefer ad-supported streaming options to ad-free ones
• 61% of consumers multitask during ad breaks when streaming content

Download the report to learn more about consumer sentiment and how brands can evolve their advertising to deliver a more relevant and personalized experience.