New Exclusive Research

Meet The Concept Of “Experiential Attention”

Industry standards for a “viewable” display ad remain at 50% of an ad viewed for one second, and 50% of pixels viewable for a continuous two seconds for an in-stream video ad. Most advertisers would agree that simply isn’t enough for a brand to make an impact – especially since, according to this new Infillion report, they face substantial headwinds. 90% of consumers tell us that they have strategies for avoiding ads. In other words: they’re not paying attention.

How should marketers be thinking about attention – how to capture it, how to keep it, and how to measure it? In Eyes Wide Shut: Traversing The Attention Spectrum, a new report from Infillion, you’ll learn:

• The latest stats on how much consumers are (or more likely, aren’t) paying attention to the ads they see across digital screens
• What media buyers think about the current offering of attention-based metrics
• How the concept of “experiential attention” can help reframe an elusive standard

Attention continues to be one of the hottest topics in the ad industry. Don’t miss out on the latest insights – fill out this form to download our new research today!