PDF Guide

The Essential Mobile Advertising Glossary

It’s no secret: the mobile advertising industry has more acronyms and jargon than we can shake a stick at. Our glossary of mobile advertising terms is out to help with that. In this guide, we’ll break down what the trendiest phrases in adtech mean in clear, concise, easy-to-understand terms. We define:

• tech products like DMP and DSP
• measurement formulas like CPC and CPM
• prominent industry issues like viewability
• and more…