Whitepaper

Benefits of Bluetooth Low Enegery (BLE) Beacons

The consumer and user experience has evolved from traditional brick-and-mortar retail through e-commerce to the current era of omni-channel convergence, fueled primarily by the rapid consumer adoption of smart, connected mobile devices. As the digital experience that your customers have with your brand moves away from the PC towards smart connected devices, the need to know a user’s context increases.

This paper introduces venues, retailers, brands, out-of-home(OOH) networks and advertisers to the power of proximity beacons on Gimbal’s platform and also describes their technical aspects at a high level.