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Over 7,000 words across 10 lessons, such as:
• A Mobile Industry Overview
• 25+ Terms You Need to Know
• Benefits of Mobile Media
• Viewability & Ad Fraud
• Mobile Real-Time Bidding
An additional 36 pages on topics like:
• Current Mobile Marketshare
• Ad Networks vs. Exchanges
• Audience Reach & Tracking
• Programmatic Advertising
• Measuring Success on Mobile