“Not all location data is created equal”

Through exclusive premium app partners, Gimbal’s enterprise-grade Location SDK collects and processes location data with hyper-accurate geofence and beacon technology. This data is collected passively in the background with user consent.

Win with better data

Custom Audiences

Build your own location audiences to target exactly who you want based on visitation.

Footfall Attribution

Attribute the success of your campaigns through in-store visitation metrics.

Insights & Analytics

Learn about the people that visit your places and the places people visit.


Scaleable, Place-Based Targeting

Gone are the days of paying for aggregated, pre-built segments anyone can buy off the shelf. Gimbal’s custom audiences are built with accuracy and precision from premium geofence and beacon data.

Target exactly who you want and ensure your campaigns reach the right devices by building your own custom location-based audiences based on frequency, recency, and dwell parameters.

Infillion Audiences are collected directly from the source – the consumer – and are never aggregated or sold externally.


Geofence & Beacon-Powered Footfall Attribution

Arrival is Infillion’s flagship attribution product that allows advertisers to determine the ROI of their campaigns – no matter the channel – by tracking in-store visitation with dwell time.


Brand lift measurement that actually works

All Infillion advertisers have their engagement campaigns measured with UpLift – our groundbreaking brand lift measurement and optimization system that provides transparent and actionable results across desktop, mobile, and connected TV platforms.


Advanced Physical, Digital & CTV Signals

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Reimagine Relevance

Location Intelligence Built for You