Data Solutions
Pure data for better results
The world’s largest independent always-on warehouse for location and engagement data available as audiences, applications, and ready-to-use products powered by Gimbal’s Location SDK.
“Not all location data is created equal”
Through exclusive premium app partners, Gimbal’s enterprise-grade Location SDK collects and processes location data with hyper-accurate geofence and beacon technology. This data is collected passively in the background with user consent.
Win with better data
Custom Audiences
Build your own location audiences to target exactly who you want based on visitation.
Footfall Attribution
Attribute the success of your campaigns through in-store visitation metrics.
Insights & Analytics
Learn about the people that visit your places and the places people visit.
TrueTargeting
Scaleable, Place-Based Targeting
Gone are the days of paying for aggregated, pre-built segments anyone can buy off the shelf. Gimbal’s custom audiences are built with accuracy and precision from premium geofence and beacon data.
Target exactly who you want and ensure your campaigns reach the right devices by building your own custom location-based audiences based on frequency, recency, and dwell parameters.
Infillion Audiences are collected directly from the source – the consumer – and are never aggregated or sold externally.
Arrival
Geofence & Beacon-Powered Footfall Attribution
Arrival is Infillion’s flagship attribution product that allows advertisers to determine the ROI of their campaigns – no matter the channel – by tracking in-store visitation with dwell time.
UpLift
Brand lift measurement that actually works
All Infillion advertisers have their engagement campaigns measured with UpLift – our groundbreaking brand lift measurement and optimization system that provides transparent and actionable results across desktop, mobile, and connected TV platforms.
XGraph
Advanced Physical, Digital & CTV Signals
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