Rider University

Engaged Learning Program

Awards

2024

Best Education Online Ad

Best University Online Ad

Strategy

Rider University wanted to showcase its affordability, small class sizes, Engaged Learning pedagogy, D1 sports, and more in a new ad campaign. Infillion created an interactive carousel ad to highlight key reasons to apply, such as a fee waiver for campus visits, 90+ majors, scholarships, and the Cranberry Investment guarantee. This format allowed Rider to present more information than traditional video ads typically allow leading to exceptionally strong performance results.

Performance Results

The Rider University campaign drove above TrueX benchmark results across ALL in-unit metrics including 51s avg. time spent and 3x average interaction rate!¹

The campaign drove lift throughout the entire consumer funnel², from the upper funnel measure of awareness all the way down to intent.

The campaign drove 3X more lift in intent to apply as compared to TrueX average performance for Education.

¹TrueX billable guarantee: 30s time spent in-unit + 1 interaction
²Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift

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