Lego

LEGOCON 2022

Awards

2023

Best Consumer Goods Online Ad

Best Entertainment Online Ad

Strategy

LEGO® CON partnered with Infillion to develop an interactive ShopX unit designed to drive excitement and purchase intent; showcasing featured products within a guided story format. Consumers could explore multiple products and, using convenient direct-to-cart CTAs, add items to their cart directly from the unit.

Performance Results

The LEGO® CON campaign drove above TrueX benchmark results across ALL in-unit metrics including a QR code scan rate that was 30x higher than industry average!¹

Nearly 1 in 4 respondents indicated they were likely to shop LEGO®️ sets after exposure to the engagement ad.²

The LEGO® CON ShopX campaign with TrueX drove significant lift in funnel measures from awareness through consideration.

¹Infillion QR Code Scan Rate: 0.02%
²Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift

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