In the bag

Your shopping list of strategies and insights

Shoppers come to expect experiences that are catered to them. How can retailers understand a shopper’s context, preferences, and real-world movement to better service and build loyalty?

Here’s how

• Geofence your stores and competitor stores to deliver personalized offers
• Use beacons to track aisle/dept traffic and determine length of stay and frequency of visits
• Target customers with complementary product ads based on aisle/shelf insights
• Track visitation peaks and lulls (day of week, time of day)
• Understand traffic patterns within stores to help with logistics (i.e. displays, flow between departments)
• Create BOPIS efficiencies for customers and staff such as contactless/curbside pickup
• Send upsell/cross-sell messaging when customer arrives
• Trigger in-app messages such as product info when customers are shopping in store
• Send customers reminders to use retail credit card while making an in-store purchase
• Use location analytics to drive online sales via push messages as a follow-up to store visit.