Smarter tech for better marketing

Next-Generation Geofences

Geofencing technology acts as a virtual boundary that triggers an action when a mobile device crosses over it.

This type of technology is extremely useful when you are looking to:

• run location-based advertising
• reach audiences with push notifications
• understand where your app users go in the physical world, and
• measure the effectiveness of your marketing

Gimbal’s technology allows for the dynamic creation of radial (circular) or polygonal (custom shaped) geofences.

Better yet, choose from a library of pre-built, human-verified premium geofences that include thousands of locations for the top brands across industries and categories below.

Uses cases

One tool, dozens of applications

• Advertising/Marketing – Send contextually relevant messaging and build experiential consumer journeys utilizing the most accurate location data in the industry
• Building Audiences – Create new audiences based on how often people visit your locations or other locations of interest, including duration of stay
• Competitive Analysis – Set up triggers around competitive locations to understand your audience’s activity with competitors
• Analytics/Insights – Understand how your audiences move about the world and further segment based on location learnings
• Monetization: Learn and improve audience segmentation and apply to other revenue streams (advertising, sponsorships, data partners, etc.)

Built to win

Location-driven products for advertising and marketing

We build tools so you can translate location data into intent, measurement, and analytics for your businesses.

Mobile coupon app company, SnipSnap, generated a 233% increase in open rates with location triggers utilizing Gimbal’s geofence technology

“Location-based push messaging in a native app is an excellent way of driving engagement.”

Nicole Harris

COO, Slyce (owner of SnipSnap)