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Independent Agencies Are Rewriting the DSP Rulebook
For more than a decade, programmatic buying relied on systems that delivered automation and scale, but offered limited visibility into how decisions were made. But those constraints are now harder for agencies to justify. Independent
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The Hidden Connections Between Sports and Video Games
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should
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Why “Sports Tourists” Are a Hot New Target for Marketers
Sports tourism is a thing. And brands should be taking action. But how?
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Super Bowl LVIII Ads Recap: Familiar Faces in New Spheres
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it,
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Meet “The New Sports Fan” in Infillion’s Latest Research
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it,
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Disability, Inclusion, and Bringing Your Whole Self to Work
At Advertising Club of New York's annual women's masterclass event leaders from Infillion, Accenture Song, Mindshare, Getty Images and VML
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How Much Time Did Infillion Save Consumers in 2023?
In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do
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How AI Can Be an Asset, Not a Threat, to Creative Work
Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some
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Why AI Is This Year’s Ad Industry Buzzword (Again)
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for
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Infillion by the Numbers: See the Year’s Creative Stats
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across
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