Your holiday package awaits
Uncover the latest holiday shopper trends
Key Statistics
The Where, When, and How
Early Shoppers
Hot tip: Holiday shopping takes up a full season. Time-reactive strategies are recommended.
Deal Shoppers
Hot tip: Highlight discounts and incentives with countdown timers and other dynamic creative elements.
Mobile Shoppers
Hot tip: Prioritize mobile inventory – especially experiences where multiple products are featured.
Early Shoppers
Hot tip: Encourage brick-and-mortar visitation with tap-to-map and store locator units for ease and convenience.
Online Shoppers
Hot tip: Prioritize ad experiences that streamline the online shopping experience, like add-to-cart.
E-Commerce is bigger than ever
Last year saw a 4.9% increase in spending to achieve $222 billion in holiday sales. That’s likely coupled with e-comm prices dropping by 5.3%. Clear pricing, messaging about sale days, promo codes, and coupons should all encourage digital spending this year.
Alternative shopping extends courtesy to consumers
75% of shoppers think their finances are “tight” or “very tight.” Buy Now, Pay Later options increased 14% YoY, adding an additional $2 billion in digital spend, putting online spend up to $16.6 billion. Offer flexible shopping options where possible. The more well-established entry points your conversion strategy has, the better.
Gen Z makes their voice heard
With each passing year, Gen Z’s considerable passion and purchasing trends become ever clearer. While they are on the cusp of independence, they are not quite there yet. The high influence of parents and caregivers suggests that influencing this group means influencing those caregivers. Ads that encourage brick-and-mortar visitation will play well here.
AI is changing the landscape
The prototypical advertisement is “save time, save money.” But that strategy still works and will always work. Note that users aren’t talking about AI to generate creative experiences or designs – they want to use it for saving money, finding deals, and discovering brands.
Build Your Media Package
Infillion is uniquely positioned to help you reach holiday shoppers – from unmatched attention-based experiences to seamless programmatic execution powered by rich location data to DOOH/OOH that captivates audiences in venues. All our products work together and can be applied to a single campaign or leveraged separately based on your KPIs.
Get in front of shoppers with high-reach display, rich media, and video that runs across contextually relevant shows, social media, and sites where holiday audiences over-index.
Drive attention with Infillion’s opt-in, value-exchange product. Plus, take advantage of our seasonal takeover which guarantees your brand every first engagement across the entire TrueX network on a key date throughout Q4, on premium FEP, gaming & student, and productivity publishers.
Engage crowds with in-venue, high impact advertising during the holiday season across America’s largest live sports network.
Pre-Built Shopper Segments
Infillion’s Holiday Audience
Infillion recently surveyed holiday shoppers, identifying four unique customer types based on self-reported psychographic and behavioral data. These cookieless segments are ready to activate against any Infillion campaign.
Anxious Shoppers
This group tends to procrastinate and likes to be told what to purchase. Ease of the game is the way to win these shoppers over.
Enthusiasts
These shoppers use the holidays as a means for social connection and enjoy the experience of shopping. Consider brick-and-mortar events and other experiential marketing.
Savers
This cohort is fixed on finding the best holiday deals. Expect them to be focused on coupons and purchases around Black Friday/Cyber Monday.
Planners
This group starts shopping the earliest of all. These meticulous shoppers take the most time researching, so flexible shopping options will likely play very well here.
PREMIUM PUBLISHER NETWORK
Reach and Rejoice
Run across sites and shows that over-index against holiday shoppers.
VALUE-EXCHANGE: Reach a unique, holiday shopper audience by tapping into Infillion’s opt-in TrueX network.
PROGRAMMATIC MARKETPLACE: Curate performance-based and brand-safe inventory based on top-tier inventory sourced from Infillion’s O&O DSP MediaMath.
Get started today
Build Your Holiday Campaign
Get ahead of the holiday shopping frenzy and make your brand stand out. Fill out the form to learn more about our holiday packages.