Your holiday strategy starts here
Get Inside the Mind of the 2025 Holiday Shopper
Discover how shifting behaviors and rising expectations are redefining holiday shopping — and how Infillion helps brands stay relevant when it counts.
Key Statistics
The Where, When, and How
AI-Positive Shoppers
Local Loyalty
Online Shopping Gap
Tighter Timelines
High-Intent Spending
Personalization Isn’t a Perk — It’s the Expectation
Today’s holiday shoppers aren’t just browsing — they’re navigating a sea of options with high expectations. Nearly 88% say AI has improved their shopping journey, and they’re turning to chatbots, product quizzes, and smart recommendations to make sense of it all. Personalization at scale is now table stakes — and brands that fail to deliver risk being left behind.
Relevance Reigns in a Value-First Holiday Season
Inflation, compressed timelines, and sharpened expectations are shaping the 2025 holiday mindset. Shoppers are more selective, starting earlier, and expecting every message to deliver clear value. We call it value vigilance — a behavior marked by deliberate choices, early planning, and a desire for reassurance. Messaging that builds trust, emphasizes utility, and removes friction wins the day.
Local Touchpoints Deliver National Impact
Shoppers aren’t just buying — they’re looking for signals that brands “get” their community.In 2025, 39% of local-focused holiday shopping is expected to happen on Small Business Saturday alone. That’s not just good news for boutiques — national brands can tap into the same sentiment with geo-personalized creative, local partnerships, or nods to neighborhood pride. Localization fuels emotional connection — and conversion.
From Quiz to Chat: Reimagining the Ad Experience
The next generation of ad formats puts shoppers in the driver’s seat. Instead of passively watching or clicking, they can explore products through dynamic Q&A — asking about budget, style, use case, and more. From quick quizzes to freeform chat, these experiences feel more like a conversation than a campaign. The result? Higher utility, lower friction, and a path to deeper brand trust.
Build Your Media Package
Infillion is uniquely positioned to help you reach holiday shoppers — from unmatched attention-based experiences, to seamless execution powered by proprietary location data, to out-of-home that captivates audiences in venues. We partner with you to build a strategic campaign based on your business goals — and execute with precision to deliver on your KPIs.
Get in front of shoppers with high-reach display, rich media, and video that runs across contextually relevant shows, social media, and sites where holiday audiences over-index.
Drive attention with Infillion’s opt-in, value-exchange product. Plus, take advantage of our seasonal takeover which guarantees your brand every first engagement across all of TrueX’ supply on a key date throughout Q4, across premium live and on-demand content on connected TVs and devices.
Engage crowds with in-venue, high impact advertising during the holiday season across America’s largest live sports network.
PREMIUM SUPPLY
High-Intent Holiday Audiences, Guaranteed
VALUE-EXCHANGE: Reach holiday shoppers in premium, opt-in environments — like TrueX — where attention is earned, not assumed.
PREMIUM SUPPLY: Access curated, performance-driven inventory — ensuring brand-safe scale, on your terms.
Insider Access
Get the Infillion 2025 Holiday eBook
This isn’t just another trend report. It’s your tactical guide to winning Q4 — packed with exclusive insights, data-backed strategies, and creative inspiration you won’t find anywhere else.