Smarter Spending, Savvier Campaigns: Navigating Holiday 2025’s Value-First Consumer Mindset
For media planners, summer’s the time to plan for the forthcoming holiday season – and for 2025, the outlook hasn’t
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Inspirational Ads That Perform: Priceless Insights From Financial Services
For decades, financial services companies have established a reputation for globally iconic brand campaigns – and it’s made them the
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Smart Partnerships Are Driving Retail Media’s Next Act
Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises
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Bill Todd, Ad Tech Pioneer, Joins Infillion
Former AdTheorent CRO and Conversant President to Lead Infillion's Largest Division
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Not All Attention Is Created Equal – Especially In Sports
If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live
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The Consumer-First Approach To Commerce Media Network Success
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the
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Why Neurodiversity Will Lead The Way In The AI Era
One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and
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Infillion Brings Adelaide’s AU Metric to Interactive Video to Help Advertisers Move Beyond Passive Viewability
Advertisers that prioritize higher AU scores consistently see full-funnel lifts; Infillion's TrueX units score 22% above 2024 AU benchmarks across
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How Digital Out-Of-Home Is Turning Up The Volume At Music Festivals
If you have attended a music festival sometime in the past 20 years, you’ve probably wasted at least 5 minutes
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