Smart Partnerships Are Driving Retail Media’s Next Act
Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises
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Bill Todd, Ad Tech Pioneer, Joins Infillion
Former AdTheorent CRO and Conversant President to Lead Infillion's Largest Division
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Not All Attention Is Created Equal – Especially In Sports
If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live
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The Consumer-First Approach To Commerce Media Network Success
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the
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Why Neurodiversity Will Lead The Way In The AI Era
One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and
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Infillion Brings Adelaide’s AU Metric to Interactive Video to Help Advertisers Move Beyond Passive Viewability
Advertisers that prioritize higher AU scores consistently see full-funnel lifts; Infillion's TrueX units score 22% above 2024 AU benchmarks across
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How Digital Out-Of-Home Is Turning Up The Volume At Music Festivals
If you have attended a music festival sometime in the past 20 years, you’ve probably wasted at least 5 minutes
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The Incrementality Imperative: Why Retail Media’s Future Depends on Proving ROI
In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize
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Smarter Targeting, Greater Value: Advancing Efficiency with Segment Optimization
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential.
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