Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and
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From Hype to Reality: Agency Perspectives on Retail Media Networks
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media
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The World Cup Comes Home: Why 2026 Should Be A Defining Moment for Your Brand
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the
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From Automation to Magic: AI-Powered Strategies That Delight Holiday Shoppers
AI has moved beyond hype. It’s now helping people shop smarter, faster, and in ways that actually feel personal. As
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How Healthcare Ad Innovators Work Creatively Within Regulatory Restraints
It goes without saying that the advertising industry’s creative options have exploded beyond the simple 30-second TV spot. From interactive
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Small Scale, Big Returns: Tapping Local Power in a National Holiday Landscape
Small Business Saturday, which sits right in between Black Friday and Cyber Monday, is a relatively recent addition to holiday
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Retargeting Reimagined: How Smart Sequencing Turns Attention Into Action
Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle
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Where’s The Humanity In AI? We Asked Advertising Leaders
Conversations about AI were, predictably, everywhere at Cannes Lions. From the rise of agentic systems within holding companies to the
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Smarter Spending, Savvier Campaigns: Navigating Holiday 2025’s Value-First Consumer Mindset
For media planners, summer’s the time to plan for the forthcoming holiday season – and for 2025, the outlook hasn’t
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