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The Hidden Costs of Opacity: How Fragmentation Bleeds Media Budgets
In the first part of this series, The Fragmentation Paradox, we showed how too many tools and fractured workflows grind teams down. This second chapter looks at something even more alarming: what all that fragmentation does
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2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising
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How to Master Interactive Ad Creative: Content Collections
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus
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Infillion Joins The Attention Council to Drive Advanced Ad Measurement
A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in
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How to Master Interactive Ad Creative: Quizzes
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format
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How to Master Interactive Ad Creative: Games
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate
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How to Master Interactive Ad Creative: Guided Stories
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive
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Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.
58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer
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Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer
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How “Staying Human” Will Give the Ad Industry a Better Future
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on
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