From Automation to Autonomy: How Agentic AI Is Rewriting the Rules of Adtech
What if your media platform could not only follow instructions, but actually understand intent, reason through nuance, and take autonomous
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High Expectations, Higher ROI: Fresh Programmatic Strategies For Legal Cannabis
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework
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How “Easter eggs” can infuse your ads with year-round delight
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore
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Spring Sports Are Here. Are Your Ads Ready?
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers
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Super Bowl LIX: Infillion’s Take On This Year’s Ads
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social
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Why Advertisers Should Swipe Right on Romance Content
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re
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Introducing Infillion’s Interaction-Based Retargeting
Discover how Infillion's interaction-based retargeting revolutionizes advertising by tailoring future ads based on user interactions. Learn how brands can create
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The Infillion Team’s CES 2025 Takeaways
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are
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The Coolest Ads We Built In 2024
2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live,
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