Mastering Omnichannel Retail Media
Retail media is rapidly transforming – are you keeping up? In this deep dive with leaders from Walmart Connect Mexico
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Engaging Multicultural Audiences
Rethink Your Multicultural Marketing Tactics Multicultural marketing strategies frequently focus on representation of diverse identities in ad creative or on
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The Secrets to Capturing Attention in a Non-Linear World
Infillion & Adweek Webinar In this webinar with Adweek, we dig into exclusive research on consumers’ attitudes towards ads…and media
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Meet The Concept Of “Experiential Attention”
New Exclusive Research Industry standards for a “viewable” display ad remain at 50% of an ad viewed for one second,
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What Happens When Consumers Stop Clicking?
eMarketer Tech Talk with Infillion Are we witnessing the death of the click? While CTR has long been digital advertising’s
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Redefining “Premium”
Get Beyond Buzzwords Media companies love to assure advertisers that their inventory is “premium.” But what exactly do they mean
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Is CTR Dead?
Rethinking a Classic Metric Digital advertisers have been relying on click-through rate (CTR) as a metric of success ever since
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Unlocking Advertising’s Potential with MediaMath
The Programmatic Frontier Advertising has been completely transformed—that’s not up for debate. But whether or not advertisers are ready for
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