From Cannes Lions, How Advertisers Can Keep Up with Sports Fans
Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and
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Why Diversity Behind the Camera Is Just as Important as on Screen
54% of consumers say they feel underrepresented in advertising, but only a third of advertisers have actively been incorporating DEI
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Untangling the Reality of Attention Measurement
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
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What to Watch for at Cannes Lions 2024
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
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Meet the Concept of “Walled Garden as a Service”
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable
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Why Retail Media Is at an Inflection Point
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so
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Today’s Biggest B2B Marketer Challenges
In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B
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The 5 Biggest Trends at POSSIBLE 2024
The Infillion team weighs in on the most-talked-about trends we saw on the ground in Miami at POSSIBLE 2024.
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Here’s What the Infillion Team Will Be Up to at POSSIBLE
Infillion is proud to be joining POSSIBLE as a partner of this exciting conference and we’d love for you to
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